There are no surprises in the overview of the visits to itextpdf.com in December. Just like every year, many people are on vacation during the holiday season, and that's made perfectly clear in the Google Analytics report:
No records were broken this month (as was to be expected):
|Month||Page views||Visits||Visits/day||Unique visitors/month|
If we compare 2013 to 2012, we see something strange:
We have broken the record of unique visitors (+0.69%). The increase of the percentage of new visitors (+5.60%) also seems to indicate that we've reached more people than last year (but this increase may have a different cause).
In any case: less people (-1.25%) left after visiting a single page, and they stayed on the site for a longer time (+10.54%).
But the total number of visits dropped by 4.40% and the number of page views by 6.09%, resulting in a lower number of pages viewed per visit (-1.77%). Part of the loss of page views can be explained when we compare the graphic for 2013 with the one for 2012:
We see a clear anomaly in the orange graph. This was caused by an error on the itextpdf.com web site; single visits were accidentally counted twice. You see the effect of this error in the page views, pages per visit and bounce rate. However: this error doesn't account for all the lost page views and it had no effect whatsoever on the number of visits.
I'm not sure how to interpret these results. We reach more people who stay on the site for a significantly longer time, but they pay less visits to the iText site and when they do, they visit less pages. Can we conclude that visitors need to browse through less pages because the information is easier to find after the redesign of the site in October 2013? I don't know, but we do see more unique visitors as well as page views since the new web site is online. We don't see any effect on the number of visits (yet).
The most significant change, is the percentage of new visits, which increased significantly in November:
When we look at the countries from which the iText site is visited, we see that the US, India and Germany are still dominating the top 20, followed by China and Italy:
The US and Germany are #1 and #2 in our sales results, but sales in India are very poor. One reason could be the fact that the visits from India generate sales in other countries of the world that outsource their development to India, but that's probably only a partial reason. I think it's safe to assume that there is still plenty of unlicensed use of iText in Asia. For instance: we don't have any sales yet in China, yet China is the #4 visitor. We really have to look into having sales representation in those countries.