Bruno Lowagie's blog

Google Analytics — January 2016

First month of the year, first Google Analytics graph of iText's heartbeat:

What can we conclude?

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Winter bash 2015: the results

Gamification, love it or hate it, but every year thousands of developers try to collect as many "winter bash hats" as possible on StackOverflow and its sibling sites. In 2013, I collected 12 hats. In 2014, I collected 15 hats. But how many hats did I win this year?

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Google Analytics - December 2015

When we look at the sales results, December 2015 broke all previous records. We reached and exceeded the target for the quarter as well as the target for the year, but I can't say that I'm happy with the results of the web site in December.

The site didn't perform as well as in December 2014.

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Google Analytics - November 2015

Do you see that dip in the web site visits last week:

That's the Thanksgiving dip, but... there's more. The dip is also caused by the move to our new web site. Incidentally, we forgot to change the Google ID we used on the test and staging server, so plenty of visits weren't counted for about 16 hours last Thursday/Friday. But hey, let's not whine about that: we finally have a new web site!

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Google Analytics - October 2015

Hmmmz, October looks suspiciously like September in terms of web site activity.

I can't say that the fact that we had to postpone the release of the new web site makes me happy. Once again, I'm reminded of the fact that deadlines can only be met if you're working on a one-man project. As soon as many different parties are involved, people will always change their mind, come up with new stuff, wait for feedback,... In February 2008, I've built a completely new web site for iText in only one (long) weekend. I rewrote the entire site about two years ago and that took me less than a week.

Mind you: I'm not blaming anyone. It's a shared responsibility and I'm the "chief responsible" as we didn't have any marketing employees between July and October. Moreover, the new web site will have much more functionality than the old one. Finally, I am no longer the only person who decides what should be on the site and what shouldn't. That's a good thing, because I didn't have any time to create and update web pages anymore.

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Google Analytics - September 2015

Hmmmz, september looks suspiciously like July in terms of web site activity.

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Google Analytics - August 2015

This is what a Summer month looks like on the iText web site (bis):

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Google Analytics - July 2015

This is what a Summer month looks like on the iText web site:

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Google Analytics - June 2015

This was the heartbeat of the iText web site in June:

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Google Analytics - May 2015

There are too many holidays in May ;-)

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