Another year has passed, and it's high time we take a look at the stats of the iText web site. Let's start with the month of December:
Typically, we don't break any web site records in December because of the dip between Christmas and New Year, but all in all the numbers for December weren't bad. It wasn't the worst month of the year.
|Month||Page views||Visits||Visits/day||Unique visitors/month|
We might worry if we compare 2016 to 2015:
2016 had one day extra, so I extended 2015 with one day (January 1st, 2016). This gives the following results:
- There were 1.62% less sessions.
- There were 0.16% less users (unique visitors).
- There were 0.63% more page views.
- 2.29% more pages were viewed during a session.
- The session duration grew with 7.64%.
- The bounce rate improved with 3.86%
Should we worry about the fall in sessions and unique visitors? Let's take a look at the graphical representation of the sessions throughout the year:
We see that the orange line (2015) tops the blue line (2016) in the first half of the year. We completely rebuilt the web site in October 2016, and that had a negative impact on the number of sessions, number of users, and so on. We knew this would happen, and we took action to turn the tide. This effort was successful in the second half of 2016. The blue line tops the orange line in the second half of the year. Let's compare a number of days in the first half year with an equal number of days in the second half year in 2016:
Those numbers are more impressive:
- A growth of 4.47% in sessions.
- A growth of 4.70% in users (unique visitors).
- There were 8.22% more page views.
- 3.59% more pages were viewed during a session.
- The session duration grew with 15.60%.
- The bounce rate improved with 3.26%
If we really want to compare the new site to the old site, we have to compare 2016 to 2014.
The new site had more sessions and a longer session duration. The number of unique visitors and page views dropped, but given the growth between 16H1 and 16H2, I am confident that 2017 will show much more growth, and that we will break all the records we had in 2014, 2015, and 2016.