This year, we've started experimenting with some social media tools, as well as with some other programs that could drive extra traffic to our web site. You can see the results of some of those actions in our Google Analytics overview:

The difference is also visible when we compare the 28 days of February with the 31 days of January:

Month Page views Visits Visits/day Unique visitors/month
January 2017 495,083 149,904 4,835 80,187
February 2017 494,576 158,059 5,645 90,684

I don't think we've ever had more than 90K unique visitors, nor 5,600 sessions a day, but we have to keep an eye on the bounce rate. A bounce rate of 48.95% is still very good, but it is worse than the bounce rate we had in January: 46.56%. While it is nice to have more visitors, we don't need new visitors who only look at one page, and then move on to another site...