After a long train ride, we arrived in Munich, and our sales guy immediately started building the booth:
Afterwards, there was a reception and a whisky-tasting opportunity:
We didn't drink much whisky though. We mostly drank water and a little bit of wine.
Last week, I did a dry-run presentation of my talk for W-JAX (Münich) and it took me 75 minutes to explain everything I wanted to explain about digital signatures in PDF. Now I've updated my slides:
We’ve been busy!
Michael, Paulo and I had about 125 conversations during 3 days.
I must admit, 7 out of 10 people already knew iText. But for the ones who did not know us, we gave a brief corporate presentation, a quick functionality overview, and a link to some of our demo’s.
For PDF viewing, we kindly invited them to see our friends next door, and vica versa for PDF creation and manipulation. Having a “PDF corner” was a good marketing decision.
We showed people the improvements we made in xmlworker, XFA, and the android version. Signatures were revised to support PAdES, the new ETSI standard in digital signatures.
We were addressed to help on specific projects. Paulo Soares, co-developer of iText, at our booth, gave (free) expert advice that saved people time and money. They were of course very grateful. Some also wanted to come over and shake Bruno Lowagie’s hand. We told them he was busy finishing his whitepaper on digital signatures, and that they’d hear from him soon enough.
These are the people representing iText at Java One:
- Valérie, marketing:
- Paulo, development:
- Michael, sales:
Looking at the sales for 12Q3, I'm very proud of what we've achieved at iText. We started to invest in people and development in the Summer of 2011, and this translates in better sales in the Summer of 2012: the billed revenue for the iText Group (ISB + ISC) in 12Q3 was 124% of the billed revenue in 12Q2, 235% of the billed revenue in 11Q3, and 60% of the total billed revenue in 2011. With one quarter to go, the volume of sales for 2012 is already 1.45 times the volume realized in 2011. We've been growing for 11 quarters in a row.