Why do you go to Silicon Valley?

In the last few weeks, I've worked hard on a slide deck and a 10-minute talk explaining my business. The last few days mainly consisted of "killing my darlings". That is: removing slides and text to make my pitch as concise as possible. Now I'm making a second slide deck with the content that didn't make it into the pitch. I'm going to use that slide deck to anticipate "unexpected" questions.
For instance: Why did you come to Silicon Valley? There's a well-founded answer to that question, and there's a simple answer.

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Stormy weather in Belgium

We've had stormy weather for a couple of days now. I still managed to go to the office on my bicycle, but this tree in our garden didn't survive the storm:

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News from the iText developers' front

When you work at iText, part of the job is doing iText projects and iText development, but there's more. If we want to be successful at what we do, we need to stay alert, and research all kinds of new technologies and evolutions. There's also a general rule at iText: whatever we learn, we document.
That's why I'm proud to present the following articles:

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Minor update

Seems like Google Analytics does some post-processing on the numbers of absolute unique visitors:

So instead of 680,775 thank you's, I only had to say thank you 680,581 times ;-)

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Google Analytics — December 2011

On behalf of the complete iText staff, I would like to wish a Happy New Year to all iText users, and I wish to say thank you! 680,775 times to every single person who visited itextpdf.com in 2011. We've been working hard last year, and you are making it worthwile!

With more than 1.2M visits, good for more than 4.5M page views, we did more than 30% better than last year.

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Using your Google account on multiple devices

Today I noticed a strange phenomenon when inspecting my personal Google Latitude page. I would have expected something like this:

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Ebook winners Devoxx 2011

In November, we broke the record of average visits a day (4091) and of the absolute unique visitors a month (67,707). We figure our presence at Devoxx might have something to do with that.

We were happy to see so many people dropping by our booth to talk to us and to have a glance at our power demo’s on digital signatures, iText on Android, XML worker, AcroForms vs. XFAforms, and PDF on the web: SaaS solutions.

Out of our booth visitors, 8 winners were drawn and receive a free copy of the book "iText in Action, 2nd Edition" by Bruno Lowagie.

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I saw your book in the book store

When my first book was released, I used to go to the local book stores in Belgium to find out if they had a copy of my book. Most of the times they didn't, so I asked them to order one because: if your book isn't on the shelve, it won't get bought. However: as "iText in Action" isn't a book for a broad audience (it's intended for developers who want to create PDF documents), not many copies were sold in the average book store (FNAC, Standaard Boekhandel,...). As it was my first book, I couldn't resist entering these stores every time I was in the neighborhood, just to say hello to my book.

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Google Analytics — November 2011

November was a month with two holidays: All-Saints and Thanksgiving. You can see both holidays on last month's analytics graph:

But what about the rest of the month?

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Google Places

It's official: I received a PIN code from Google to confirm the address of the iText Dev Shack:

Did you know about Google Places? If you have a business, you can add your address, and Google will send you a card like the one above so that you can create a page on Google Places. Your business will also appear on Google Maps and Google Latitude when people look for them.

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See also Bruno's profile on Google+